Resources · Founders hiring senior GTM leadership
The questions to ask, the artefacts to expect in week 1, and the red flags that mean the operator can't build a system.
Free. No autoresponder funnel. Reply by email, usually within a working day.
What you get
Hiring assessment worksheet · 30 minutes to review per candidate
How to use it
Use the question bank in your shortlist interviews. Score each candidate against the artefact and handoff criteria after their diagnosis sprint. The output is a defensible hiring decision rather than a vibes-based one.
Best fit
Founders preparing to hire senior GTM leadership — fractional or full-time.
Not for: Companies hiring junior marketers — the criteria are designed for senior operators with five or more years of GTM ownership.
FAQ
Yes. The interview questions and red-flag criteria carry over. The handoff section is more relevant for fractional engagements.
Engagement-dependent. The honest comparison is on /pricing — we publish range bands so you can sanity-check our pricing against the market before booking a call.
Other resources
Post-PMF founders · ~5 minutes
10 questions across the five constraints that usually block repeatable pipeline: positioning, acquisition, conversion, reporting, and team ownership.
View →Startup leadership teams
Map a quarter of tests, owners, decision rules, and reporting so the team stops running disconnected activity.
View →VCs and accelerator teams
A portfolio workshop format for spotting whether a founder needs positioning, acquisition, team, or reporting help first.
View →If the fractional cmo hiring checklist surfaces a constraint you'd rather solve with senior help, the next step is a Growth Diagnosis call. Bring your result — we'll pressure-test the constraint it names and sketch the next move in 20 minutes.
Last updated: 4 May 2026
