Workshops

Diagnosis and system design in the room.

Formats for VCs, accelerators, and leadership offsites — bottleneck naming, experiment sequencing, and what "transfer" should look like. Enquire for agenda and audience fit.

Growth diagnosis workshop

Half day. The leadership team scores the five constraints — positioning, acquisition, conversion, reporting, team ownership — against real numbers, and leaves with the bottleneck named and a sequenced 90-day plan.

Acquisition system design

Full day. Map the channel hierarchy, offer ladder, and weekly decision rule for your stage. The output is a one-page system the team can run on Monday, not a slide deck.

VC portfolio sessions

Repeatable 90-minute format for accelerators and funds: each founder leaves knowing which constraint to fix first and whether they need an agency, a hire, or a system. Runs for cohorts of 5–15 companies.

Who runs it

Daniel Johnson — 15 years operating in SaaS, fintech, healthtech and EdTech, two exits, 479+ founder sessions. Guest lecturer at Cambridge Judge, speaker at Imperial and Techstars.

Format and pricing

In person (London) or remote. Half-day, full-day, and portfolio cohort formats — pricing on enquiry. Materials, scorecards, and follow-up notes included.

What you leave with

A named constraint per team, a prioritised experiment backlog, and the weekly operating cadence to run it — the same artefacts our paid engagements produce, compressed into a room.

Next step

Book a workshop.

Tell us the team, the stage, and the constraint. We'll shape the session around it.