How to use it
Designed for one sitting, not a workshop series.
Run with your growth lead. Score each candidate channel against the four dimensions, weight by what matters most for your stage. The output is a ranked list of where to invest first.
Resources · Growth teams · 10 minutes
Acquisition Channel Decision Matrix
Score paid, organic, partnerships, outbound, and content against your current stage, team capacity, and ICP clarity.
Free. No autoresponder funnel. Reply by email, usually within a working day.
What you get
Inside the Acquisition Channel Decision Matrix
Channel selection worksheet · 10 minutes to complete
- Stage-by-channel fit map (Seed, Series A, Series B)
- Team capacity scoring — what each channel actually costs in human attention
- ICP alignment scoring — how well the channel reaches your buyer
- Time-to-signal table — how long until you know if it's working
- Decision matrix template — score, weight, decide
Best fit
Who this is for.
Growth teams choosing where to invest the next quarter's acquisition budget.
Not for: Teams with established channel mixes that are working — this is for teams in re-allocation or expansion mode, not optimisation mode.
FAQ
Three questions founders ask before requesting it.
Should I include channels I've never tried?
Yes — the framework works for net-new channels too. You'll just have lower confidence in the team-capacity and time-to-signal scores.
What if two channels tie?
Pick the one with the shorter time-to-signal. You want to learn fast, not perfectly.
Other resources
Three more, all free.
Post-PMF founders · ~5 minutes
Growth Bottleneck Scorecard
10 questions across the five constraints that usually block repeatable pipeline: positioning, acquisition, conversion, reporting, and team ownership.
View →Startup leadership teams
90-Day Growth Sprint Planner
Map a quarter of tests, owners, decision rules, and reporting so the team stops running disconnected activity.
View →VCs and accelerator teams
VC Portfolio Growth Diagnosis Template
A portfolio workshop format for spotting whether a founder needs positioning, acquisition, team, or reporting help first.
View →Need more than a template?
If the acquisition channel decision matrix surfaces a constraint you'd rather solve with senior help, the next step is a Growth Diagnosis call. Bring your result — we'll pressure-test the constraint it names and sketch the next move in 20 minutes.
Last updated: 4 May 2026