Sprint
Ship 6–8 targeted experiments and a working operating rhythm in one quarter.
A structured sprint to sharpen positioning, launch focused experiments, improve reporting, and create a weekly growth rhythm the team can run.
Is this you?
How we work
What WSS brings
What you bring
Experiment cards, weekly decision notes, and an end-of-sprint transfer checklist — tuned to how your team ships. Example formats are available on the diagnostic call.
Most teams continue with Fractional CMO support to keep the rhythm. About 1 in 3 take the transfer pack and run the next quarter internally.
Common mistakes
Running too many experiments without success criteria
Without decision rules upfront, you end up with a lot of data and no clear signal on what to scale — everything feels inconclusive.
Changing creative before testing the offer
Better images won't fix a weak value proposition. The test order matters as much as the test itself, and most teams get it backwards.
Stopping tests before they reach significance
Most experiments get paused after one bad week — before enough data exists to make a clean scale or stop call. The rhythm breaks and the learning is lost.
In their words
"We ran six experiments in 12 weeks, scaled two, killed three, and fixed one. More signal in one quarter than the previous year of activity."
"The sprint gave us the growth story for our Series A deck. Clean data on what worked, what we learned, and what we'd do next with more capital."
Related reading
FAQ
Founder-led teams that need focused tests this quarter, not another broad strategy deck. Often used before fundraising (clean signal for investors), after a launch (find what's actually working), or before a CMO hire (prove the system before committing).
Six to eight targeted experiments shipped, a weekly operating rhythm the team owns, a reporting view of what worked, and a transfer checklist so the system continues after the sprint.
12 weeks. Week 1 is planning, weeks 2–11 are execution and iteration, week 12 is readout and transfer.
From £15k for the standard 90-day sprint. Test budgets (paid media, tooling, creative) are separate and you control them.
An execution owner, existing creative / dev / content capacity (in-house or agency), 30 minutes of founder time per week, and tracking access. We design and direct; your team ships.
Most teams either move into Fractional CMO support to keep the rhythm going, or take the transfer pack and run the next quarter internally. A clean readout document is yours either way.
Still not sure?
5 minutes. See whether the current constraint is positioning, acquisition, conversion, reporting, or team ownership. Prefer email first? Contact.
Take the Growth Bottleneck Scorecard →Decision point
20 minutes. We'll decide whether this is the right shape of help, what the first 30 days should focus on, and what should not be touched yet.
