How to use it
Designed for one sitting, not a workshop series.
Fill before kickoff. Send as the single source of truth — it prevents scope drift and 'surprise' channel strategies.
Resources · Founders briefing agencies or freelancers
Agency Brief Template
One-page brief so channel partners get goals, constraints, proof, and success metrics in one pass.
Free. No autoresponder funnel. Reply by email, usually within a working day.
What you get
Inside the Agency Brief Template
One-page brief · 20 minutes to complete
- Goal, constraint, and success-metric blocks
- Proof and positioning inputs the agency can't guess
- Scope boundaries — what is in / out for the first sprint
- Reporting cadence — what you need to see weekly
Best fit
Who this is for.
Founders briefing agencies, freelancers, or contractors on paid, content, or creative.
Not for: Teams that have not agreed an internal owner for the agency relationship.
FAQ
Three questions founders ask before requesting it.
Does this replace a statement of work?
No — it informs the SOW. It makes the SOW shorter and clearer.
Can I use it for multiple agencies?
Yes — duplicate the brief per vendor with shared company context.
Will you review our brief?
On engagements, yes — brief quality is part of how we direct execution.
Other resources
Three more, all free.
Post-PMF founders · ~5 minutes
Growth Bottleneck Scorecard
10 questions across the five constraints that usually block repeatable pipeline: positioning, acquisition, conversion, reporting, and team ownership.
View →Startup leadership teams
90-Day Growth Sprint Planner
Map a quarter of tests, owners, decision rules, and reporting so the team stops running disconnected activity.
View →VCs and accelerator teams
VC Portfolio Growth Diagnosis Template
A portfolio workshop format for spotting whether a founder needs positioning, acquisition, team, or reporting help first.
View →Need more than a template?
If the agency brief template surfaces a constraint you'd rather solve with senior help, the next step is a Growth Diagnosis call. Bring your result — we'll pressure-test the constraint it names and sketch the next move in 20 minutes.
Last updated: 4 May 2026