What it assesses
- Reach and qualified demand
- Lead conversion
- Sales progression
- Activation
- Retention
- Measurement confidence
04 · GTM Leak Diagnostic
Where are we losing customers?
Separate volume, conversion and measurement problems across the customer journey, then identify the stage with the greatest likely commercial impact.
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Before you start
Use this when the decision matters more than another list of tactics.
Teams with activity across the funnel but no shared view of which stage is creating the largest commercial loss.
What you leave with
- The highest-priority leak
- Whether it is volume, conversion or measurement
- The primary metric to watch
- A focused evidence target
Last updated: 6 August 2026