What it assesses
- Observed demand
- Problem urgency
- Commercial value
- Retention evidence
- Access to the buyer
- Delivery fit
- Confidence gaps
02 · Customer Segment Prioritisation
Which customer segment should we prioritise next?
Compare two or three real customer segments using evidence, economics, retention and delivery fit, then choose where to focus.
Loading the tool…
Copied
Before you start
Use this when the decision matters more than another list of tactics.
Teams with several plausible customer groups and too little evidence to justify spreading acquisition across all of them.
What you leave with
- A ranked segment shortlist
- The strongest and weakest evidence
- A clear deprioritisation decision
- The next evidence to collect
Last updated: 6 August 2026