Challenge
Ned needed to move beyond organic reach, improve paid campaign efficiency, and lower the cost of getting new users to understand and try the platform.
Fintech
Ned: Financial Technology Platform
Google Ads, SEO, and landing page work for a platform helping small business owners raise funding.
Work
- Audited the website, SEO setup, and previous Google Ads campaigns
- Researched keywords and grouped them around funding intent
- Improved landing page foundations and campaign structure
- Monitored performance and iterated ad copy, extensions, and negative keywords
Results
- Average CTR improved to 8.6%
- More than 500 sign-ups in the first two months
- Average CPC reached $0.74
- 48k+ impressions across Google Ads