01
Problem
The platform needed to move beyond organic reach, improve paid campaign efficiency, and lower the cost of getting new users to understand and try the product.
Fintech
Ned: Paid Acquisition & SEO
Google Ads, SEO, and landing page work for a platform helping small business owners raise funding.
02
What WSS changed
- Audited the website, SEO setup, and previous Google Ads campaigns
- Researched keywords and grouped them around funding intent
- Improved landing page foundations and campaign structure
- Monitored performance and iterated ad copy, extensions, and negative keywords
03
Commercial result
- Average CTR improved to 8.6%
- More than 500 sign-ups in the first two months
- Average CPC reached $0.74
- 48k+ impressions across Google Ads
04
System created
By the end of the engagement, the team was running these systems without WSS in every loop:
- Paid acquisition system
- SEO audit system
- Landing page optimisation system
05
Why it mattered
Google Ads, SEO, and landing page work for a platform helping small business owners raise funding.
The takeaway: the operating system stays with the team. The result isn't a campaign — it's the rhythm that keeps producing them.
Related reading
More proof and how to engage.
Case FAQ
What founders ask about this engagement.
What did WSS change for this Fintech client?
Audited the website, SEO setup, and previous Google Ads campaigns; Researched keywords and grouped them around funding intent; Improved landing page foundations and campaign structure.
What commercial result did this engagement produce?
Average CTR improved to 8.6%; More than 500 sign-ups in the first two months; Average CPC reached $0.74.
What system was left in place after the engagement?
Paid acquisition system; SEO audit system; Landing page optimisation system — owned by the internal team after handover.
How does WSS structure case studies?
Five standardised sections: Problem, What WSS changed, Commercial result, System created, Why it mattered. Same format every time so buyers can read in 60 seconds.
Similar constraint?
Diagnose your bottleneck before you brief more work.
20 minutes. Bring the current funnel, positioning, and reporting picture. We'll decide the most useful next move.