Challenge
LessonsUp needed to reach the right users with a more focused message and a cleaner path from first touch to sign-up.
EdTech
LessonsUp: Education Acquisition
Growth marketing support for an education product that needed clearer acquisition focus.
Work
- Reviewed the acquisition journey and audience segments
- Refined growth messaging around user intent
- Prioritised the most practical experiments
- Supported campaign and conversion improvements
Results
- Sharper acquisition focus
- Clearer message-market fit
- A simpler growth path for education users