Challenge
The team needed to communicate a behaviour-change product clearly while building trust with audiences who are rightly cautious about mental health claims.
Healthtech
eQuoo: Mental Health Game
Growth strategy and acquisition support for a mental health game operating in a sensitive and evidence-led category.
Work
- Clarified positioning around outcome, audience, and category context
- Mapped acquisition and conversion opportunities
- Balanced product energy with credibility and care
- Turned the growth story into practical campaign and page recommendations
Results
- Sharper mental health positioning
- Clearer acquisition narrative
- Reusable growth messaging for campaigns and partnerships